Media - News - Updates

I thought I would list all the wonderful stories that have been done
about my clients and about Pet's In Heaven 
in the media and / or magazines or newspapers.
I thank the various reporters for taking the time to do their stories
 and our clients for sharing their thoughts and feelings.

Jamie, Melbourne’s Most Famous Dog,
Dies on Melbourne Cup Day

Media Release – for Immediate Release                 Wednesday, 7 November 2007

On 2007 Melbourne Cup Day, Melbourne lost Jamie, the fluffy white bichon frisé, often called “Jamie the Wonder Dog”, who died at 2:10am yesterday morning, on the day where the focus is on the animal, at the age of 13.

Jamie had a tumour in his stomach, which ruptured, causing extreme pain, so he was put down, in the company of family and friends at the Animal Emergency Centre, Glen Waverley.

Jamie lived a colorful life and loved the limelight, having spent seven years “working” at the coffee cart in the Arts Centre forecourt, where he was a favourite with the Arts Centre staff, performers, arts patrons, theatre goers and many VCA students – not to mention a star in his own right.

Jamie was notorious for chasing skateboarders around the Arts Centre and the National Gallery of Victoria, forcing them to get off their boards and walk.

Some of Jamie’s highlights from the Arts Centre include:

  • appearing in the Spiegeltent, chasing a skateboarder, for a closing night performance, with his barks and scuffling being broadcast on ABC Radio.
  • chasing Marcia Hines on her rollerblades, when she was teaching herself to rollerblade while she was doing ‘Oh What a Night!’.
  • receiving nearly 100 Christmas cards one Christmas – addressed to “Jamie at the Arts Centre”; & appearing in ‘The Age’ in a photograph to accompany a story on the re-opening of the National Gallery, after the extensive renovations.

Since leaving the Arts Centre, Jamie became a favourite with traders and restaurant owners in South Yarra, his new stomping ground, where he was recently admired by Olivia Newton-John and he even followed Sam Neill into a milk bar.

In the past year, Jamie promoted events at the Belgian Beer Café Eureka, at the base of Eureka Tower.  Jamie appeared in articles and photographs in ‘mX’ and ‘The Herald Sun’, as well as appearing on the weather segment for Network Ten’s Evening News, promoting Belgian beer and food – and this year’s Australian Open Tennis Tournament.   Always in the headlines, news of Jamie even travelled to Belgium.

For last year’s Melbourne Cup Carnival, Jamie was invited to be part of a fashion shoot for ‘The Herald Sun’ in the prestigious Emirates Marquee, and brought his own entourage, including a stylist.   Last month, Jamie appeared in the social pages promoting new Scandinavian fashions at a party at Diva Scandinavia, Port Melbourne.

Just prior to becoming ill, Jamie was approached regarding the possibility of treading the boards for ballet and opera productions at the Arts Centre, which would have finally put him in the spotlight – as he was always in the limelight and was accustomed to the photographer’s flash. 

Jamie will be remembered for his extreme intelligence, beautiful appearance, wonderful nature and the fact that he behaved like a little person.  Already, his family has received many messages of condolence and support.

Jamie’s owner, Michael Zmegac, and family wish to thank Dr Nicole Hoskins and the staff at the Animal Emergency Centre, and Ian Robinson of Pets in Heaven, a pet cremation service.

MEDIA CONTACT (for images and further information):
Marian Clarkin - Tel: 0416 338 017 - E-mail:


Below is an article taken from the May 20th 2007 Sunday Age


I was recently approached by UK's BEST SELLING
Cat Magazine called "Your Cat" and asked if they could publish photos
of our Pets In Heaven - Pet Collection Vehicle and a few words about
my unique services in their magazine...and THEY DID!!!
THANKS "Your Cat"!


Below is a story by Caroline Webb from The Age Newspaper
about one of our clients Nik Petrov and his beloved dog King that
was shown on

And Melbourne socialite Lillian Frank also kindly wrote on her page
in the Herald Sun about Pets In Heaven too...

While all the above exposure is really wonderful I do know that
good ol fashion WORD OF MOUTH .. ie TELLING A FRIEND OR TWO..
is the BEST form of advertising so I just want to say a very special

Phone Ian on 0402 466 988
Available 7 days a week

THANKS to everyone who has done this!